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Product details

File Size: 14425 KB

Print Length: 171 pages

Simultaneous Device Usage: Unlimited

Publisher: 1.618 Limited; 2 edition (March 5, 2019)

Publication Date: March 5, 2019

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B07PHPGX43

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Amazon Best Sellers Rank:

#15,114 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

If you are a fan of Simon Sinek's work or have read books such as Business Model Design, you'll absolutely love this book. The author presents a thorough framework on what it takes to not only survive but thrive in today's world. The system that he presents in the book - outlined in a beautiful diagram - are ones that any leader will benefit from. I, for one, am glad to have a copy of this book on my shelf.

Fusing eastern philosophy with western viewpoints on the business of design, the author Gianluca Cinquepalmi paints an interesting picture on the future of how globalised business and design will work hand in hand. He presents concepts with a focus on branding, beyond merely aesthetics, but more importantly on the power of legacy brands and the long term impacts on society.This work is requisite reading for our globalised economy, where the lines between east and west are slowly becoming blurred, and innovation is increasingly valued. Whether you are an entrepreneur, corporate executive, designer or student, there is much to be learnt here.

Practical and inspiring - a great framework for creative thinkers.

I have had the privilege to hear Gianluca Cinquepalmi speak on a number of occasions and it has always been transformative in my approach in innovating strategic solutions. A must read for any leader.

Interesting critique of how to align design thinking with business, culture, brand and experience.Worth a read if you want take design thinking to the next level.

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Practical, insightful and inspiring. Highly recommended.

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